Production Service: H&MJapan

In September 2017, H&M’s Fall collection's campaign was released, in which AOI Global took part as production service. The film is inspired by the Japanese nightlife and stars supermodels, including Naomi Campbell, who lip syncs to Wham!’s “Wham Rap!” in karaoke style.

The film of Adam&Eve/DDB was directed by Karim Huu Do via Caviar, and was launched in Japan and other countries around the world. The shoot took place for three days. All the locations were in Tokyo area, which made things go smooth logistic wise. For the golden karaoke booth in the film, we built up the karaoke and cabaret set in an office building. Casting of all the hero models was done by the client, but the rest was handled in Japan. The camera was Alexa mini. The shoot required many Steadicam shots, and the 2nd camera body was hired for 2 days.

Check out the film below!